Consistency Is a Cheat Code

To addDraft written from the site brief. Replace with Uche's own essay before launch.

When we started Fitness Space, we worked directly with people who were trying to lose weight and live healthier. What we learned most about was consistency.

Where consistency breaks down

Working inside WhatsApp groups let us see exactly where things broke down, day by day.

To addSpecific examples of where consistency broke down, and what helped.

Making it visible

One of the ideas that came out of this was Health Score: making healthy actions and consistency measurable, so progress is visible before it shows up anywhere else.

Building for the hard days

The lesson I keep coming back to is that a health product isn't really competing with other apps. It's competing with the day someone is having. Build for that day.